Digital marketing refers to any marketing activities on the internet through various digital channels like social medias, emails, mobile apps, websites and search engines like Google, Bing, Yahoo etc to promote your products or services. You can do an online or offline digital marketing to get more traffic or customers for your website or shop or service. These may include social media marketing, content marketing, search engine optimization, and other forms of marketing techniques. Digital marketing’s primary goal is to introduce your brand or company to those who are using the internet daily.
Social media marketing
One of the major pillars of digital marketing is Social media marketing as its getting wider and wider every day. Social media is a great way to promote your brand, content, increasing brand awareness, driving traffic, and generating new leads. They make it easy to receive and deliver information.
With the Internet’s ability to reach billions across the globe, through Social networking websites, individuals or businesses can interact with one another and build relationships and communities online anywhere any time. By joining these social channels companies can interact with consumers directly. These interactions can bring more direct contacts with the users and developing a more personal relation with them which in turn helps in fostering customer loyalty. It is also a great way to learn about their preferences. Social networking sites and blogs allow followers to retweet or repost comments made by others about a product or service being promoted. By repeating the message, the user’s connections are able to see the message, therefore reaching more and more people. Because the information is getting repeated, more traffic is brought to the websites which sells these products or services.
Social media marketing involves the use of social media platforms and websites as channels to promote products and services and to reach large audiences. Through social media marketing, companies address a range of current and potential customers, and the general public.
The most effective way for businesses using social media is to engage their target audience consistently. This can be done by creating engaging videos of high-quality content with incredible deals and offers for your audience which in turn will help you to increase brand awareness and generate more conversions. The best channels to use for social media marketing are Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Snapchat and Tik-Tok.
On social platforms, one can grow audiences organically or can use paid social advertisements to reach your targeted audiences irrespective of the demographic. Most brands use both these strategies. Some examples of popular social networking websites over the years are Facebook, Instagram, Twitter, Tik-Tok, LinkedIn, and Snap Chat which have more than 1 billion users and the number is growing with each day.
Organic social media marketing
This is all about building and deepening relationships with your customers on social networking sites naturally. This form of marketing induces a brand loyalty as well as authority. It could also improve your website’s ranking on search engines.
Paid social media marketing
Every social media platform provides a unique paid promotional option for businesses. It helps to create a dedicated ad that’s tailored depending on the companies or business’s marketing objectives.
A helpful feature of paid Social media advertising is that you can re-target your customers. Suppose you searched for a product you want to buy or interested, but you left the without actually buying it. Re-targeting helps out marketers by reaching consumers who were close to completing the deal, but left at the last stage of conversion. Re-targeting allows the marketers to reach 98% of consumers who didn’t convert at first.
The best re-targeting tools you can use are
- Google Ads
- Facebook Ads Manager
- Twitter Ads
- LinkedIn Ads
- Pinterest Adsday!
- Snapchat Ads
- TikTok Ads
Even though Pay Per Click (PPC) can be a bit costly, it also brings in positive ROI!