It’s not just the present but more so in the coming years as content from social media such as Facebook, Twitter, and LinkedIn will gain more importance on the SERPs. According to the latest researches already, 76% marketers use Social Media to support and boost Search Engine Optimization services. In 2017, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs. Hence its a very strong indication that social media content is going to garner a huge importance in the present as well as future years to come.
If you think of the possibilities it gives small and medium sized business this seems to be just amazing! We predict that more social media content will be indexed on Google and other popular search engines such as Bing. This is surely going to blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. It’s time that you get prepared to collect and use your content which will be of value on social media platforms and use it to optimize your page for maximum visibility on SERP’s.
For brand names, social media profiles are amongst the top results in search listings. Take for example you search for some of the top brands in the country and the results will be astonishing as their Facebook, twitter and LinkedIn pages appear as the top listing on SERP’s. Everything is there for you to test it and this precisely means how much a key factor is social media contents for SEO.
Some of the most important aspects which has already become key factors in website rankings and which also needs to be dealt with aptly in your SEO strategies are as follows:
Mobile Optimization a very crucial element:
Check if your designed website is a mobile friendly one as this is one of the most crucial elements to rank your website in SERP’s. Google has been emphasizing very specifically on mobile friendly versions of your website as it needs to be understood that your audience is not stationed at one single location. Moreover people today use multiple devices such as tablets, smartphones, laptops and even smart watches to browse the internet. This has strongly to be taken into consideration while creating a website for your business as plenty of brands went mobile friendly already in the year 2016. We anticipate that more brands will take up this trend in the upcoming year.Mobile optimization will become the norm, rather than an exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.
Voice search function is becoming a must:
Voice search is the most convenient way and the safest and quicker means of searching the web especially while driving or multitasking. It has slowly started evolving and become a huge part of the mobile usage as it has taken away the pain of typing keywords to run a search query on the web.The popularity of voice searches has been spurred by Microsoft, Google, and Apple launching their own versions of advanced voice-responsive assistants – Cortana, Google Now and Siri.
A big & better content aggregation:
According to the latest market research Local Maps, Social Media, news, images, and videos almost make for 85% of Google search results. This is a strong indication that users on the internet search for their requirement through all types of media.
Local SEO the most important for your business:
Local SEO has already gained solid ground and is a credible part of any SEO strategy. It’s necessary as a local marketer that Google knows where your business is located and products or services you offer. By doing that you stand a better chance of getting found and showing up on pages in front of your relevant audiences. After the much talked and watched “Pigeon” update from Google local SEO has gained so much prominence that businesses today are forced to focus on their local presence on the Internet. Hence it’s very necessary to also concentrate on local keywords and personalized content based on your target audiences locations to rank high on local SERP’s.
Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent. So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game in 2016. Check out some stats to know the benefits of ranking in local search results. Get your listings done in local pages which can drastically increase consumer engagement with your business and your rankings.