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Internet marketing is not just a fad that you can ignore. It is the newest and best way to reach out to prospective customers and draw them toward your business. You already know that millions of people are using the internet each day to search for your products and services. Thousands of these people are in your region and are looking for local businesses. Your prospective customers are online and are searching for you. You want to make it easy for them to find you. That is what online marketing is all about.

Your competition is also out there seeking the business of these prospective customers. If they are not already using online marketing strategies to attract these customers, it will not be long before they do. You want to make sure that you have an effective online marketing strategy in place so that you can have the competitive edge in search engine results and social media platforms.

Your customers are online talking about your business on review sites. You want to be an active part of this conversation by participating directly through a blog and on review sites. You can encourage happy customers to leave positive reviews and address unhappy customers directly. With online marketing, you engage your customers and prospects in an ongoing conversation. This creates a relationship of trust, and people make purchases from businesses that they trust.

Digital marketing is a powerful new tool that you can use to reach out to your customers and prospects. Because of the ability to interact directly and converse with potential customers, this tool can be far more effective than traditional marketing techniques.

Mastering online marketing is not easy. You need the help of a professional expert to come up with a winning strategy. Without a strategy, playing around with a blog, Facebook or Twitter will be useless. With the right strategy, these tools can bring new customers in and create loyal followers from present customers. Contact us for more information about developing the right digital marketing strategy for your business.

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yourwebsite

Before trying to make your own web page and launch it on the Internet, first you need to know how web pages work. Here are the basic terms:

– The server receives the request for a page sent by your browser.
– The browser connects to the server through an IP Adress; the IP address is obtained by translating the domain name.
– In return, the server sends back the requested page.

Web pages are written in HTML, Hypertext Markup Language. A markup language is a computer language that describes the layout, format and content of a page. The Web browser renders the page according to the HTML code.

Web servers are computers whose job is to respond to a browser’s request for a web page and deliver it through the internet. Pages hosted on a web server can be displayed to anyone all over the world. It is like a hard drive that stores your website files and images. In order to host your page on a web server you need to pay a hosting charge.

In order to display your website on the internet, you need a web hosting provider.

You could set up your own hosting server at home, but it would take a huge amount of knowledge and require a lot of time to set up.

Paying a hosting service offers you a lot more freedom for your site, gives you opportunity to do professional work and is a reliable solution.To create your own website, you first need a domain name.

You can get the domain name from your web hosting provider or from a separate provider specialized in domains names. Sometimes web hosting providers offer you a domain name along with your hosting account. It may appear to be the easiest option but could be more costly.

There are a lot of web hosting providers available in a wide range of prices depending on the services such as number of domains, hosting space or bandwidth provided. Choose carefully, or you could face slow servers, periods of malfunction or no support.

We recommend: Hostgator.comBluehost.com. Also make sure that your new account has WordPress Quick Install option in order to make your work much easier.

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